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Head of Commercial
Netherlands · UK · Remote
Lead Gardin’s commercial strategy and drive growth across Europe and North America. Build strategic partnerships, secure high-value contracts, and scale a world-class sales organisation for plant-powered intelligence.
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Following the completion of the company’s seed funding round, Gardin is looking to scale commercial deployments, invest further in R&D, and deepen collaborations with some of the world’s leading growers and food producers, positioning Gardin as a category-defining leader in next-generation crop sensing technology.
As Gardin accelerates its expansion across Northern Europe and North America, we are looking for a Head of Sales to lead our go-to-market strategy, drive revenue growth, secure strategic partnerships, and close high-value contracts with top-tier growers and food producers.
This is a critical executive role at the heart of Gardin’s leadership team. The Head of Sales will be responsible for scaling the commercial organisation to meet ambitious growth targets, shaping the sales structure, and expanding their existing customer base. In the first year, you will be hands-on, personally leading sales conversations, negotiating major deals, and establishing key customer relationships with both new and existing accounts. We are searching for someone who has a proven track record of growing commercial functions from early traction to multi-million dollar recurring revenue, consistently exceeding targets. Gardin is looking for a commercially minded, execution-oriented leader who combines strategic vision with the ability to operate at pace, enjoys being in the field, and thrives in a fast-moving, collaborative environment.
Key Responsibilities
- Work closely with the executive team to define, prioritise, and execute geographic expansion strategies, driving growth across Europe and the United States.
- Drive direct sales of Gardin’s hardware and software solutions, to large growers (horticulture), grower cooperatives and greenhouse builders.
- Manage and expand reseller partnerships to reach goals.
- Secure and expand high value recurring contracts with leading greenhouse technology providers across both existing accounts and new customer acquisition.
- Leverage existing relationships with C-suite executives to increase customer pipeline and surpass revenue goals.
- Ownership of the commercial goals including business development, sales and marketing to reach agreed goals.
- Collaborate with the product team to help align customer needs with product development and toward a more self-service sales model.
Skills and Abilities
- Senior commercial leader with a proven track record in enterprise sales and business development across horticulture, AgTech, and adjacent industries, with deep experience selling subscription based solutions to asset heavy businesses.
- Grown hardware and SaaS software revenue from early days to multiple millions of dollars of recurring revenue.
- Led commercial teams which include business development, sales account management, and marketing
- Experienced in delivering commercial growth of technical products (Hardware & SaaS Software).
- Knowledge of the global greenhouse market especially our early markets of Netherlands and North America.
- Strong C-suite network within greenhouse technology companies, large agribusinesses, FMCGs, and government agencies.
- Ability to personally drive sales and close deals in the first year.
- Entrepreneurial mindset with a hands-on approach - comfortable operating solo in the early phase before scaling operations.
- Experience structuring multi-year contracts and commercial negotiations.
Applications can be direct or via our chosen recruiter - True
https://trueplatform.com/positions/head-of-sales/
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